Management : the basics / Morgen Witzel.Material type: BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Edition: 2nd edition.Description: viii, 214 pages ; 20 cm.ISBN: 9780367775124; 0367775123; 9780367775131; 0367775131.Subject(s): MANAGEMENT | BUSINESS MANAGEMENT | PERSONNEL MANAGEMENT | CORPORATE CULTUREHoldings: GRETA POINT: 658 WIT
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Includes bibliographical references and index.
List of figures -- Preface to the second edition -- 1. Introduction: what is management? -- 2. Strategy -- 3. Managing people -- 4. Managing organizations -- 5. Marketing -- 6. Production -- 7. Finance -- 8. Knowledge and technology -- 9. Culture and globalization -- 10. The manager -- Bibliography -- Index.
"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: business strategy and how to use it to meet goals; how successful marketing works; how organizations are structured and function; fundamentals of corporate finance; human resource management's role in the management and development of people; and the importance of knowledge and culture to management. This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"-- Provided by publisher.
GRETA POINT: 658 WIT